After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. Find 174 listings related to Westmore in Lombard on YP.com. What Perc Westmore does for the stars, he can do for you—through his revolutionary discovery COLOR-FILTERED COSMETICS. Overglo Liquid Cream Foundation: “A long-lasting make-up that needs no powdering, no retouching! Juliette Marglen ran the manicure salon at the Westmore House of Beauty for many years before establishing her own cosmetic line. (less s&h), Copyright© 2020 Make-up that gives you a thrilling constant glow—even under unflattering lights! The rich lanolin oil base keeps skin soft, glowing. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. Doesn’t ‘cake’ or dry the skin, yet helps hide tiny blemishes and wrinkles. By 1944, he was listed as a company vice-president along with his brother Wally. The amount left on the finger was said to be all that was needed to cover the face. Left to right: Perc (Percival) Westmore [1904-1970], Monte (Montague) Westmore [1902-1940], Wally (Walter) Westmore [1906-1973} and Ern (Ernest) Westmore [1904-1968]. On the cosmetics front there were some developments. Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. From Left to Right: Wally held by Ada, George (standing), Monte (standing), Dorothy, and the twins, Ern (seated) and Perc. Note the images of different face types developed by Ern and Perc Westmore. If it's been longer than 48 hours since you placed your order, please call Customer Service at 888-366-3095 for assistance. The 1950s was the decade of ‘miracle’ ingredients. Frank has joined Perc, Wally and Bud Westmore. A gold, foil-covered ‘Gold Book’ was available for each type. With measuring wheel to type your own face [Booklet]. For each store, Perc designed a unique mirror which was surrounded with lights. Your browser's Javascript functionality is turned off. Mar 22, 2018 - Explore Jo-Anne Westmore's board "Westmore Makeup", followed by 106 people on Pinterest. In 1934, they opened their own beauty salon, which by … Above: 1973 A Westmore Cosmetic Center competing with other budget cosmetics in a Woolworths store in Boston. A new technique was developed which put customers on an ‘assembly line’, aptly demonstrated by Bud Westmore. House of Westmore (New York) builds new manufacturing plant on Pierce’s Road, Newburgh. See also: Corrective Make-up (Concealers). https://www.westmorebeauty.com//youthful-eye-%26-face-essentials-WYPG043.html. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. The Westmore family's makeup journey began with George Westmore, a British wigmaker. hazel eyes and brown hair. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. Both brothers had been working in the Max Factor wig department concurrently with running make-up departments in film studios – Perc at Warner Brothers, Ern at RKO Radio Pictures. House of Westmore (New York) acquires Diamon-Deb, Inc. and combines it with Kurlash. The company was now competing largely on price. Cosmetics free of those hidden tones that cast ugly aging shadows. Above: House of Westmore Salon of Beauty in later years. (1942). The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore … This 2,000 square foot house sits on a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. May, 141. (1947). This marked the end for ‘Color-Filtered’ cosmetics. However, by the following year the firm was experiencing severe financial problems bought on by bad management, undercapitalisation and profligate spending. Meet your all-in-one kit for instantly younger looking eyes, face and lips. As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. As companies like Revlon and Hazel Bishop demonstrated, television could be an extremely effective marketing platform for cosmetics but was very expensive. Hollywood, CA: House of Westmore. A grand Mediterranean Revival-style home once owned by Percival “Perc” Westmore, a member of the famous Westmore family of makeup artists, has come on the market in the Hollywood … Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. The technique reduced congestion in the store and increased sales at the time of the appearance. At the Town of Westmore, Vermont, we … It remained focused on make-up with the only skin-care lines that I know of being Cold Cream Cleanser, Skin Freshener, and Orange Blossom Night Cream. blemish-Free! Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Puffs on in seconds. Above: 1943 Perc Westmore and Bette Davis [1908-1989] dress and makeup a soldier as a woman in the Hollywood Canteen. Only one family features four working generations: the Westmores of … House of Westmore (New York) acquires interest in Kurlash Company. I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. Beauty Stick: “Covers dark circles, blemishes with, just a touch. In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. 1946 Westmore Hollywood Reds. He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the … The New York company went for volume rather than markup and priced and packaged its Westmore cosmetics for sale in variety and chain stores. Alvarez had previously worked to establish Max Factor’s export business. Overglo Creme-Cake: “Treat your face to this creamy smooth make-up for complexion beauty without that ‘masked’ look. This is the official website for the Town of Westmore, Vermont. House of Westmore, Inc. (Hollywood) trade marked. Above: 1941 Westmore counter in F. W. Woolworths. Cosmetics in … Mascara and Eyebrow Pencil: Black, and Brown. 1951 Westmores of Hollywood. The initial seven products in the new line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow and Lipstick – were released in 1938. He had done this many times before but this time it was accepted. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. See more ideas about Westmore, Hollywood, Vintage makeup. The introduction of Hazel Bishop’s Lasting Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the 1950s. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. The … Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. 1941 The Westmore brothers pursued other opportunities to monetise their fame. The company’s strategy of using the Westmore brothers’ close ties to Hollywood to sell its cosmetics was further weakened by the breakup of the Hollywood studio system. The Westmores of Hollywood. House of Westmore (New York) acquires remainder of Kurlash. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. Initially, the Westmores tried making personal appearances demonstrating make-up techniques. Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. Opening the salon meant that Perc and Ern had to cut their close ties with the Max Factor company. Cesar., wigmaker and make-up supplier. Westmores open new salon. (1935) The American Perfumer. Plus, complete your look with four FREE eye-enhancing must-haves. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. The House of Westmore Salon of Beauty’s contribution to the war effort included free beauty treatments for the Women’s Army Auxiliary Corps (WAACs) and the Women Accepted for Volunteer Emergency Service (WAVES) as well as the United States Coast Guard Women’s Reserve (SPARs) (Westmore & Davidson, 1976, p. 136). House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. House of Westmore (Hollywood) closes the Westmore Salon of Beauty. Above: 1935 The Westmore brothers at the opening of the Westmore Salon of Beauty. Use it like a lipstick, carry it in your purse.” Shades: Light, Medium and Dark. Each article covered one face type along with some make-up and hair styling ‘rights and wrongs’. Westmore, P. (1939). 1963 Westmore Beauty Stick, Perfect Touch Make-up, Tru-Glo Liquid Make-up, Creamy Moisturized Lipstick and Eyebrow Eyeliner Pencil. On the upper floor were the offices of the Westmore brothers and the wig department. Bud was also the makeup … So, although Westmores added new lipstick shades through the 1950s these were treated more like staples and not the fashion items introduced every spring and fall from companies like Revlon. Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. In response, Westmores began referring to its lipsticks first as ‘Non-Smear’, and then later as ‘Kiss-Tested’, both ideas used by other lipstick makers during the 1950s. In 1939, Westmore (Hollywood) Ltd. was also founded in London but this was probably a separate business established by Ern Westmore and not connected with either the Californian or New York firms. The lease agreement with the Californian company had expired by then and the Hollywood Salon of Beauty was no more; the Westmore brothers having shut it down in 1965. This property was … New Products: Overglo Liquid Cream Foundation. Unfortunately, all trace of these mirrors has been lost. 1937 House of Westmore Type-Harmonized Cosmetics. Please turn it on so that you can experience the full capabilities of this site. Perc, Ern and Wally staged make-up shows at the United Service Organizations’ Hollywood Canteen (USO) and the brothers also provided make-up advice for service personnel disfigured by facial injuries. 399,428. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. Makeup often obliterated the best facial bone … The son of an English wigmaker, he began his Hollywood career in 1921. Working in conjunction with his brothers, he founded both the House of Westmore, a beauty salon that operated from the mid-thirties to 1965, and a House of Westmore cosmetics company. In 1957, the New York company decided to diversify its range and bought a 45% interest in The Kurlash Co., Inc., the makers of eyelash curlers and tweezers, completing its purchase of Kurlash in a stock-swap deal in 1961. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. The twins left the Max Factor Company … January, 29-31, 112. Westmore cosmetics were still around in the 1970s but references to them seem to have disappeared after the company was sold to Syntex in 1978. After Ern left, Bud (Hamilton) Westmore [1918-1973], a younger brother, joined the Californian firm. The following year, Westmores bought Diamon-Deb, Inc., makers of manicure equipment including nail files, which they merged with Kurlash. Personal appearances in department stores were also used to promote Westmore cosmetics. Compact's lid is decorated with coat of arms and stamped The House of Westmore, Hollywood. To link to this object, paste this link in email, IM or document ... Hull-House … 1948 Westmore Matched Make-up. 1935 Monte Westmore shows a permanent waving machine to Frederic March [1897-1975] during the opening of the Westmore Salon of Beauty. 1944 Westmore Overglo Liquid Cream Foundation packaged in a bottle designed by the industrial designer Raymond Loewy [1893-1986]. At the time, many actors … Look flawless in minutes with Westmore Beauty's revolutionary line of cosmetics that lift, firm, smooth and enhance your natural beauty. Just smooth on with fingertips. The outbreak of the Second World War caused Ern to return to the United States bringing this operation to an end as well. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). 1942 Westmore Hollywood Pickup Kit: Cleansing Cream, Freshener, and Dry Skin Cream. The Westmore beauty book. Save to favorites. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. Just smooth on with fingers.” Shades: Natural, Coral, Castilian, Continental, Rose Glow and Copper. In 1939, Perc condensed this information into a booklet, ‘P… Ern had not taken out American citizenship so was liable to be drafted if he remained in England. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Information on this first Westmore line of cosmetics is very sparse. Eye Shadow: Blue Gray, and Brown. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. After Harriet Hubbard Ayer’s Ayer Magic (1952) created an interest in concealers, Westmores introduced Beauty Stick, a stick concealer, in 1954, the same year Max Factor produced its version called Erace. 399,428. Try Westmore Beauty for 60 days. Above: 1941 Demonstration of the seven face types. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. It may have been as early as late 1935 or as late as early 1937. There was some executive overlap between the Californian and New York firms. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. The way this was done developed over time. Easy to apply.” Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. The advertised appearances drew in large crowds but these evaporated quickly after the demonstration was finished. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. Overglo Face Powder was added in 1944. Gives a long-lasting, soft, protective mat finish. Unfortunately, the Westmore access to endorsements from actresses was limited as most had already been contracted by their studios to Max Factor. Above: Perc, Wally and Bud make up three of the Lane sisters: Priscilla [1915-1995], Rosemary [1913-1974], and Lola [1906-1981]. At age sixty, … In 1937, Perc Westmore outlined each type, along with some Complex Types – such as Oblong-Oval or Square-Round – in a series of newspaper articles. 52 reviews for Westmore Beauty, 1.3 stars: 'The marketing is very deceptive. Only 12 left in stock - order … 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. The American Perfumer & Essential Oil Review. New Products: Beauty Stick, a stick concealer. Take your look to the next-level with 3 FREE gifts for flawless eyes (a $69 value). The 1950s would see a number of developments that affected how Westmore marketed its products. Percival Harry Westmore (29 October 1904 – 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmore… Above: Later examples of Westmore cosmetics with the New York firm clearly marked on the label. 25,000 additional shares offered for the House of Westmore. Beauty Rating ... 1061 South Westmore-Meyers Road Sherryl Donaldson, ... On May 25, 2004, the house was purchased for $310,000 1016 Kufrin Way Timothy J Barrett, Maria G Sian and one other … Above: 1928 Part of a photograph taken at the opening of Max Factor’s Make-up Studio on North Highland Avenue. Make-up in the range was ‘Type-Harmonized’ which meant that its shades were keyed to a woman’s overall complexion – Blonde, Brunette or Redhead. Its product is in liquid form … 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. He moved to the United States and began working at Metro Studios in Hollywood in 1917. 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